Rockasutra

Year: 2017
Agency: Candy Shop
My role: Designer

Rockasutra was born from the idea of transforming the almost intimate relationship between musicians and their guitars into a provocative, playful, and impossible-to-ignore visual language. Inspired by the imagery of the Kama Sutra, the project explores poses, gestures, and interactions between artists and instruments as a metaphor for the obsessive passion that exists within music culture. More than just an aesthetic exercise, the campaign aimed to capture the raw energy of rock in an unexpected and personality-driven way.

Created for Mundo Livre FM, the project reflects the station’s irreverent and alternative spirit through bold art direction and a concept balanced between humor, sensuality, and attitude. By blending visual irony with strong cultural references, Rockasutra turns the connection between musicians and their instruments into a memorable narrative, celebrating music not only as sound, but as desire, identity, and expression.

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