Gatorade Water

Year: 2024
Agency: TBWA\Chiat\Day\Los Angeles
My role: Designer

As hydration and water-intake has become almost a competitive sport in and of itself, Gatorade has introduced a new star ready to take on the highly competitive water category. Say “hello” to new Gatorade Water—an unflavored, electrolyte-infused, alkaline water.

We used our knowledge of the Gatorade brand and conducted a design study of font, colors, icons, and motions to find the visual soul of this new product, giving it distinction while honoring the important visual equities that lend to Gatorade’s recognizability. This work came to life in a campaign full of energy, celebrating the movement in our lives.

amaral®

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