As hydration and water-intake has become almost a competitive sport in and of itself, Gatorade has introduced a new star ready to take on the highly competitive water category. Say “hello” to new Gatorade Water—an unflavored, electrolyte-infused, alkaline water. We used our knowledge of the Gatorade brand and conducted a design study of font, colors, icons, and motions to find the visual soul of this new product, giving it distinction while honoring the important visual equities that lend to Gatorade’s recognizability. This work came to life in a campaign full of energy, celebrating the movement in our lives.

Client: Gatorade
Agency: TBWA\Chiat\Day\LA & Design by Disruption®
Year: 2024

CDO: Bruno Regalo
Brand Director: Mônica Gelbeke
Design Director: Thiago Matsunaga
Design: Rafael Amaral

My role: Design.

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CDO: Bruno Regalo
Brand Director: Mônica Gelbeke
Design Director: Thiago Matsunaga
Design: Rafael Amaral

My role: Design.