Behr Paint, one of North America's leading paint brands, deserved its own unique and proprietary typography. What could be more fitting than designing a typeface that feels as if it were being painted? Additionally, we introduced a creative and playful approach to the visual identity, which continues to evolve as if it’s being painted in real time.

Client: Behr Paint
Agency: TBWA\Chiat\Day\LA & Design by Disruption®
Year: 2023

CDO: Bruno Regalo
Brand Director: Mônica Gelbeke
Design Director: Thiago Matsunaga
Design: Rafael Amaral

My role: design.

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun! Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

CDO: Bruno Regalo
Brand Director: Mônica Gelbeke
Design Director: Thiago Matsunaga
Design: Rafael Amaral

My role: Design.