AMD Brand Refresh

Year: 2023
Agency: TBWA\Chiat\Day\Los Angeles
My role: Designer & Art Director

To support the evolution of its strategic end markets and reinforce the strength of its leadership product portfolio, AMD also introduced a significant advancement in its brand expression. The new global brand platform, “together we advance_,” reflects AMD’s core belief that meaningful innovation happens through collaboration—uniting partners, customers, and employees to push the boundaries of what technology can achieve and to address some of the world’s most complex challenges.

This new brand campaign marks the largest and most comprehensive initiative in AMD’s history. It elevates the AMD arrow mark to a more central and recognizable role across all communication touchpoints, symbolizing both direction and momentum. The refreshed visual system highlights the scale and ubiquity of AMD technology, emphasizing its role in powering a wide range of industries and applications—from high-performance computing to emerging, transformative markets.